close
close
Funky Fresh Spring Rolls are back in grocery stores

Funky Fresh Spring Rolls are back in grocery stores





Funky Fresh Spring Rollsa Milwaukee startup business launched by an entrepreneur True Man McGee and later purchased by the parent company Pizza from Palermois back on grocery store shelves. McGee launched Funky Fresh Spring Rolls in 2013. Most of the business was acquired by Milwaukee-based Palermo Villa, Inc. in 2022. At the time of the acquisition, Palermo’s said it would partner with Funky Fresh Spring Rolls to expand product distribution and availability. After stepping back from a 150-store test market in 2023, the Funky Fresh team worked to refine product lines and packaging based on consumer feedback from the market test, according to a press release . (caption id=”attachment_566814″ align=”alignleft” width=”300″)True Man McGee TrueMan McGee(/caption) Funky Fresh Spring Rolls are back in grocery stores this week at Outpost natural foods. Funky Fresh Spring Rolls will be available in the frozen aisles in four flavors – Sweet Potato & Black Bean, Buffalo Chicken, Chicken Club and Chicken + Broccoli Mushroom. Funky Fresh products will be available at of Sendik and Woodman’s starting October 1. “Our team took the time to carefully analyze the feedback and make the necessary adjustments to ensure our product meets the highest standards of taste and quality.” McGee said. “We invite everyone to enjoy our new and improved rolls, which continue to embody the vibrant, funky flavors that have made us a favorite among our ‘Funky Fresh Nation.’ Come ‘Get Your Roll On.’” Leaders from Palermo and McGee discussed their deal at length during the 2023 M&A Forum. See the full conversation: